Google has reached an agreement with the creators of popular animated show, Family Guy. This will allow them to run an online-only season of his cartoons that will be a part of Google’s Adsense platform.
It will consist of fifty two-minute episodes and the methods of advertising that will be used within them are currently still speculative. Google have also stated that some of the episodes may (legally) make their way onto YouTube on a dedicated channel.
Seth MacFarlane, the show’s creator, will be getting a percentage of the advertising revenue that his creation generates for Google. The series of shorts will be titled Seth MacFarlane’s Cavalcade of Comedy and, according to Google, will not be seen on television screens anywhere, existing solely on the web.
This constitutes an advancement of a relatively new foray into media advertising on the web and several production companies in the states have been quoted as saying that they expect it to be a success.
Brett Venter
